Why Guerrilla Marketing Won’t Win Every Competitive Battle for You

Mark A Hope
15 min readMay 4, 2022

What is guerrilla marketing?

Guerilla marketing is advertising that is directed toward a target audience, who is not the intended market.

There are several forms of guerrilla marketing campaigns, but all of them involve using unconventional or innovative methods to promote products and services through non-traditional channels, such as social media and word-of-mouth.

A guerrilla marketing campaign is an effective way for small business owners to get…

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Mark A Hope

Mark A Hope, a former Army Delta Force operator and corporate executive, writes about business, performance, and life.