It’s Not What You Don’t Know…Insight is Key

Mark A Hope
7 min readApr 8, 2022
Illuminate the path with insight

It’s what you know that just isn’t true. Mark Twain said it in a more elegant way:

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

We’re talking about insight here.

What is Insight?

There’s a big difference between information and insight. Information is basic data, while the definition of insight is information that has been processed and analyzed to be useful. In business, insight is intelligence that helps you decide.

To have insight in business means to go beyond just understanding your data. It’s about analyzing it and using it to improve your products, services, or processes. It’s about making connections to the inner nature of your customers and seeing patterns you can use to your advantage.

In business, we define insight as “a sudden clear understanding of the relationships between things.” It’s that “Aha!” moment when everything suddenly makes sense. Businesses achieve success by having insight into their customers, their industry, and their own company.

Where Do I Get Insight?

Great insight can come from anywhere — customers, employees, competitors, market research, data analytics… really anywhere. The important thing is to be open to finding it, and then knowing what to do with it once you have it.

Insight is a critical part of any business. It allows companies to take their data and information and turn it into knowledge that can improve their products or services.

By being open to insight and understanding how to use it, you can give your business a competitive edge. So don’t be afraid to ask for feedback, analyze your data, collect more examples, or do some market research. Your business will thank you for it!

How Do I Get Insight?

Insight can come from anywhere — customers, employees, competitors, market research, data analytics… really anywhere. The important thing is to be open to finding it…

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Mark A Hope

Mark A Hope, a former Army Delta Force operator and corporate executive, writes about business, performance, and life.