How Loyalty Research Can Actually Boost Your Business Results

Loyal customers are ideal for all businesses. They are more likely to buy more than one product, make positive reviews, recommend us to others, and be more willing to pay a higher price for our products.

But how do we identify our loyal customers? And, what can we do to make more of our customers loyal to us? There are a variety of market research methodologies that attempt to understand important factors relating to customer behavior.

That’s where customer loyalty research comes in.

Loyalty research is collecting data and feedback about our customers’ attitudes, perceptions, and behaviors towards our brand. This information can help us to identify what loyalty looks like for our customers and how we can increase loyalty among them.

What is Customer Loyalty?

Customer loyalty is a deeply held commitment to re-buy or re-patronize a preferred product or service consistently in the future. This commitment results in repetitive same-brand purchasing behavior. It is about both attitude and behavior.