I served in four elite units and attended the most challenging and elite training courses the U.S. military offers. I have often reflected on the elite status of people, leaders, and organizations. What people are defined as elite, and how did they achieve that status? What are “elite” organizations, and…

Who said, “Chance favors the prepared mind?” Louis Pasteur was a French microbiologist and chemist. He is best known for discovering pasteurization, microbial fermentation, and vaccination. His groundbreaking research in chemistry resulted in remarkable breakthroughs in understanding the causes and prevention of diseases. His contributions are also credited with saving many lives by developing vaccines against anthrax…

As a business owner, you may be wondering if you should adopt a marketing budget. After all, marketing can be expensive, and you may feel like you can save money by avoiding it altogether. However, marketing is essential to making your business more competitive. …

What is guerrilla marketing? Guerilla marketing is advertising that is directed toward a target audience, who is not the intended market. There are several forms of guerrilla marketing campaigns, but all of them involve using unconventional or innovative methods to promote products and services through non-traditional channels, such as social media and word-of-mouth. A…

Loyal customers are ideal for all businesses. They are more likely to buy more than one product, make positive reviews, recommend us to others, and be more willing to pay a higher price for our products. But how do we identify our loyal customers? And, what can we do to…

Why is Growth Important? The growth of a business is essential to its survival. In order for businesses to grow, they need to market themselves effectively. A growth marketing agency is a company that specializes in helping businesses grow by marketing them effectively. There are many benefits to working with a growth marketing agency…

Data science is a powerful tool that can help small businesses grow and prosper. By using data analytics, small businesses can gain insights into their customers, their products, and their operations. This information can help them make better decisions about how to run their business. Data science can also help…

In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making. We are often asked during our classes, webinars, and presentations, “How did you apply the art of war in your business?” We’ll discuss…

It’s what you know that just isn’t true. Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” We’re talking about insight here. What is Insight? There’s a big difference between information and…