As a business owner, you may be wondering if you should adopt a marketing budget. After all, marketing can be expensive, and you may feel like you can save money by avoiding it altogether. However, marketing is essential to making your business more competitive. By investing in marketing, you can…

What is guerrilla marketing? Guerilla marketing is advertising that is directed toward a target audience, who is not the intended market. There are several forms of guerrilla marketing campaigns, but all of them involve using unconventional or innovative methods to promote products and services through non-traditional channels, such as social media and word-of-mouth. A…

Loyal customers are ideal for all businesses. They are more likely to buy more than one product, make positive reviews, recommend us to others, and be more willing to pay a higher price for our products. But how do we identify our loyal customers? And, what can we do to…

Why is Growth Important? The growth of a business is essential to its survival. In order for businesses to grow, they need to market themselves effectively. A growth marketing agency is a company that specializes in helping businesses grow by marketing them effectively. There are many benefits to working with a growth marketing…

Data science is a powerful tool that can help small businesses grow and prosper. By using data analytics, small businesses can gain insights into their customers, their products, and their operations. This information can help them make better decisions about how to run their business. Data science can also help…

In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making. We are often asked during our classes, webinars, and presentations, “How did you apply the art of war in your business?” We’ll discuss…

It’s what you know that just isn’t true. Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” We’re talking about insight here. What is Insight? There’s a big difference between information and…

Data science has developed and produced a variety of new applications that provide better insight and value to small businesses. Data science applications, methodologies, tools, and technologies can give organizations the ability to extract valuable information from increasing amounts of highly variable data. …

8 Ways Your Business Can Benefit From Cryptocurrencies Bitcoin and the underlying blockchain technology has been invented almost a decade ago. It solved many long-standing problems all at once: Allowed the transfer of value over the internet without the need to rely on a third party, like a bank or payment processor Created a safe method of payment…