May 24, 2022Member-onlyHow Does “Chance Favors the Prepared Mind” Conquer Destiny by Being Ready for Anything?Who said, “Chance favors the prepared mind?” Louis Pasteur was a French microbiologist and chemist. He is best known for discovering pasteurization, microbial fermentation, and vaccination. His groundbreaking research in chemistry resulted in remarkable breakthroughs in understanding the causes and prevention of diseases. His contributions are also credited with saving many lives by developing vaccines against anthrax…Preparation3 min readPreparation3 min read
May 6, 2022Member-onlyWhat Marketing Budget Should My Business Adopt to Make Us More Competitive?As a business owner, you may be wondering if you should adopt a marketing budget. After all, marketing can be expensive, and you may feel like you can save money by avoiding it altogether. However, marketing is essential to making your business more competitive. …Marketing15 min readMarketing15 min read
May 4, 2022Member-onlyWhy Guerrilla Marketing Won’t Win Every Competitive Battle for YouWhat is guerrilla marketing? Guerilla marketing is advertising that is directed toward a target audience, who is not the intended market. There are several forms of guerrilla marketing campaigns, but all of them involve using unconventional or innovative methods to promote products and services through non-traditional channels, such as social media and word-of-mouth. A…Guerrilla Marketing15 min readGuerrilla Marketing15 min read
May 2, 2022Member-onlyHow Loyalty Research Can Actually Boost Your Business ResultsLoyal customers are ideal for all businesses. They are more likely to buy more than one product, make positive reviews, recommend us to others, and be more willing to pay a higher price for our products. But how do we identify our loyal customers? And, what can we do to…Customer Loyalty11 min readCustomer Loyalty11 min read
Apr 22, 2022Member-onlyA Growth Marketing Agency — Why You Need One to Grow Your BusinessWhy is Growth Important? The growth of a business is essential to its survival. In order for businesses to grow, they need to market themselves effectively. A growth marketing agency is a company that specializes in helping businesses grow by marketing them effectively. There are many benefits to working with a growth marketing agency…Growth Marketing18 min readGrowth Marketing18 min read
Apr 12, 2022Member-onlyData Science for Small BusinessData science is a powerful tool that can help small businesses grow and prosper. By using data analytics, small businesses can gain insights into their customers, their products, and their operations. This information can help them make better decisions about how to run their business. Data science can also help…Data Science9 min readData Science9 min read
Apr 9, 2022Member-onlyUse The Art of War to Grow Your BusinessIn business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making. We are often asked during our classes, webinars, and presentations, “How did you apply the art of war in your business?” We’ll discuss…Strategy6 min readStrategy6 min read
Apr 8, 2022Member-onlyIt’s Not What You Don’t Know…Insight is KeyIt’s what you know that just isn’t true. Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” We’re talking about insight here. What is Insight? There’s a big difference between information and…Small Business7 min readSmall Business7 min read
Apr 8, 2022Member-only7 Data Science Applications and 6 Data Science Tools to Drive Your Data JourneyData science has developed and produced a variety of new applications that provide better insight and value to small businesses. Data science applications, methodologies, tools, and technologies can give organizations the ability to extract valuable information from increasing amounts of highly variable data. …Small Business12 min readSmall Business12 min read
Apr 7, 2022Member-onlyCan your business take advantage of Bitcoin?8 Ways Your Business Can Benefit From Cryptocurrencies Bitcoin and the underlying blockchain technology has been invented almost a decade ago. It solved many long-standing problems all at once: Allowed the transfer of value over the internet without the need to rely on a third party, like a bank or payment processor Created a safe method of payment…Bitcoin7 min readBitcoin7 min read
